This week we hosted the first in our series of #digitalhealth webinars and we were delighted to be joined by Aman Dhesi from the Patient Blood Management team at NHS Blood and Transplant. View the recording.

Ferris Bueller once said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Okay - no-one should take advice from a 1980’s film character, but I think you should always take a look back before stepping forward. With this in mind let’s take a look at four digital trends that emerged in 2016 and how they will affect how we work in 2017.

With the ever-evolving infrastructure and procurement process within the NHS and the release of reports like the Carter Review (2015), it’s not surprising that healthcare organisations in the UK are looking to improve export strategies and break into new or expand within existing foreign markets to provide a more sustainable level of income.

‘Everything starts with a sketch’. This has always been my philosophy when it comes to design, and it was nice to get some sort of validation on that at the recent BBC design sprint workshop which was part of the Thinking Digital Conference in Manchester last week.

In a bid to immerse myself in the worlds of HMA’s clients, I find myself attending a lot of digital health events but I’ve recently been making an extra effort to keep abreast of the digital landscape outside of the Health, Science & Technology sectors we operate in order to seek inspiration and not become too insular.

In this blog post, we take a look at the benefits of providing online CPD to healthcare professionals and we’ve also included some top tips if you’re looking to embark on an online CPD project within your organisation.

Do you run a membership organisation? Here we look at the benefits and points to consider in moving to a fully integrated digital platform.

If you own or run a website It’s important to understand that the internet is more than just the pages and sites you visit, and the funny cat videos you watch.

Buzzing away behind the scenes is a complex network of traffic, being swapped between your local network, your ISP and, ultimately, the internet backbone, which is a brutishly powerful network of supercomputers and routing systems.

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?