When it comes to measuring effectiveness of a digital project or campaign, developing an efficient data capture, analysis, and reporting strategy requires early planning and focused discussion.

One of the biggest challenges in digital marketing is determining the contribution of each of your marketing efforts to a successful campaign - here we explain how you can evidence this.

Traditionally the CBC Conference has appealed to academics to share their latest work with their peers, but now, in its 5th year, the conference has an equal split between industry and academia.

If you’re interested in monitoring the performance of your website, Google Analytics is the go-to solution. It can be used in a simple or complex way to provide deep levels of insight and inform your business decisions. But how can you truly get the most out of it?

The importance of user experience design and what it might mean for your digital project.

The landscape of academic research, and how (in my opinion) marketing professionals working in a scientific organisation can maximise their interactions with potential academic customers.

Unbelievably, it's been a whole year since Nicola, Steve and Emma embarked on the management buyout of HMA. And what a year it's been...

Following our recent blog post on ‘Planning an Effective Rebrand’, I thought it would be useful to delve under the creative hood and provide insight into the creative process we took to develop the new HMA brand identity.

HMA has worked on many rebrand projects and seen some amazing cultural, visual and performance-related transformations as a result. We also recently experienced this process first hand on the run up to the recent launch of HMA’s new visual identity and we wanted to take this opportunity to reflect and provide you with some practical tips on how to manage the rebrand process internally to help you come out of the other side with a visual identity you can be proud of.

Last week we hosted the second in our series of #digitalhealth webinars and we were delighted to be joined by George Wright (Communications Manager) and Cazz Ward (Assistant Director – ICT and Digital) from The Big Life Group.

We know that any good app project needs a strong conceptual foundation, an evidence-based design and a robust technology stack but it will also need a budget so where do you start?