When it comes to measuring effectiveness of a digital project or campaign, developing an efficient data capture, analysis, and reporting strategy requires early planning and focused discussion.

One of the biggest challenges in digital marketing is determining the contribution of each of your marketing efforts to a successful campaign - here we explain how you can evidence this.

If you’re interested in monitoring the performance of your website, Google Analytics is the go-to solution. It can be used in a simple or complex way to provide deep levels of insight and inform your business decisions. But how can you truly get the most out of it?

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

If you need to brush up on your paid search marketing knowledge, or need to communicate top level information and business benefits to a manager or colleague, our handy infographic will help.

Google Adwords enables business to reach out to new customers as they search and browse the web, provides immediate visibility, is flexible for any budget, and delivers in depth analytics for optimising campaign performance. To get the most out of Adwords, HMA's Senior Marketing Manager Fiona Higgins shares her top ten tips...

Remarketing is an extremely effective tool to stay engaged with visitors after they leave your website and enables you to deliver targeted adverts to draw them back and improve your conversion rate.

Currently, the Twitter targeting system lets you target Twitter users based on interests, gender, geography, device and keywords; but recently, Twitter has introduced Tailored Audience Advertising.